About

Welcome to Robert Ranfranz. We are a strategy and design studio helping hospitality, food, and consumer brands grow through better experiences, stronger operations, and distinctive branding.

We believe great brands are built where business strategy and design meet. Every decision—from merchandising and packaging to product development, digital experiences, and operational systems—should strengthen the customer experience and drive commercial results.

Brand Strategy and Identity
We create memorable brands with clear positioning, visual identities, packaging, and scalable design systems that build recognition and customer loyalty.

Growth and Operations
We identify opportunities to increase sales through merchandising, product mix, customer experience, operational improvements, and retail strategy. Every recommendation is designed to be both beautiful and commercially effective.

Product Strategy
Identifying new product and service experiences to address market changes, trends and emerging needs. We produce entire catalogs of products, menus and services including private label production with partners from abroad.

Digital & Commerce
Adaptive web experiences, built on modern architectures with best-in-class platforms. Diverse multichannel integrations designed to boost sales and deepen relationships.

Based in New York and working with an international network of creative and operational specialists across all continents, we bring together diverse perspectives to solve complex business challenges.

Our philosophy is simple:
Beautiful brands attract attention. Smart strategy creates growth. The best businesses achieve both.

New York
Brasil
Warsaw
Sydney

Black and white portrait of a man with short, curly hair, wearing a white t-shirt, against a dark background.

Robert Ranfranz

Customers
Visions
Product and Packaging
Technology
Photoshoots

A black and white portrait of a man with glasses smiling at the camera, wearing a crew neck shirt, with a dark plain background.

Leonardus Martins

Art Forms
Design
Brands
Production

Black and white photo of a smiling woman with her hair pulled back, wearing hoop earrings and a collared shirt.

Nellya Schumpert

Digital Perfections
Copy
Campaigns
Production