Box of Trix

A renowned chef is entering the luxury goods market with a set of freshly baked cookies, perfect as a gift.

Close-up of two oatmeal cookies with dried fruit and powdered sugar in front of a colorful box. Robert Ranfranz creative studio.

“Our task was to create a premium box durable enough for domestic shipping.

The box was manufactured in a factory in Thailand. It measures over 16 inches in length and makes for a truly impressive gift. This product is available for purchase in luxury stores.”

A Beatrix chocolates box with colorful brushstroke designs on a white background. Robert Ranfranz creative studio.
A Beatrix NYC Cookies box with colorful brushstrokes and a list of cookie flavors. Robert Ranfranz creative studio.
A rectangular box with a white background and colorful paint strokes. The box has a purple band wrapped around it with the partial text 'a box of' visible, and the word 'TRIX' in gold. The side of the box features additional text in a small, elegant font.
Colorful paint swatches scattered around the word 'BEATRIX' in the center of the image. Robert Ranfranz creative studio.
Overlapping images of blue and orange gumballs with text overlay. Robert Ranfranz creative studio.
Book cover titled 'Bake' by Rory Macdonald, featuring words related to baked goods like croissants, cakes, macarons, scones, cookies, tarts, and doughnuts in blue and gold lettering.
Assorted cookies with a pink and white box in the background. Robert Ranfranz creative studio.
Close-up of a chocolate cookie with salt flakes and broken pieces, with colorful painted box in the background. Robert Ranfranz creative studio.

“The box has been designed to be used all year round, and changing the sleeves will make the season more attractive.”

A rectangular box of cookies with colorful painted brush strokes on the lid, partly wrapped in a purple band. Robert Ranfranz creative studio.
A colorful box of sweet cookies with a white background, decorated with various colored paint strokes and handwritten style doodles of hearts, with text listing different cookie flavors on the side. Robert Ranfranz creative studio.

“The creative process and final production files.”

Sketch of a hot air balloon with a large ice cream cone at the bottom, labeled "BEATRIX" with a small person standing underneath. The balloon is made to look like a lumpy, textured ice cream scoop with chocolate chip details. Note written indicating "balloon without surface" and the word "surprise".
Hand-drawn sketches of cookie packaging designs, including a cookie sleeve, box, and label with handwritten notes and illustrations. Robert Ranfranz creative studio.
Hand-drawn sketch of a layout for a food or dessert menu, including sections for shortbread cookies, and notes about style and ingredients like thin lines, gold accents, and potential ingredients like macadamia nuts.
Sketch of bakery storefront with the words "Beatrice Cookies" and a small drawing of a baker's hat. Robert Ranfranz creative studio.
Packaging design template with colorful brush strokes and branding text for 'BEATRIX', surrounded by measurements and template outlines for packaging sides. Robert Ranfranz creative studio.
Patterned fabric with a purple background and white cursive text that reads 'My Aunt's Closet,' with measurements and the word 'Sleeve' indicated on the sides. Robert Ranfranz creative studio.
Close-up of three chocolate chip cookies with sea salt on top against a white background. Robert Ranfranz creative studio.

Next project

Tin Building New York

Luxury grocery store with restaurants in the New York Seaport.

Person holding four green boxes with a logo on the side, standing behind a table with green plants in the foreground. Robert Ranfranz creative studio.