Joseph’s Classic Market
Elevating and enhancing brand identity across the entire organization for one of the largest Italian supermarket chains in Florida.
“Clear, unambiguous, and minimalist signage for store sections—all designed with the customer in mind, enabling them to navigate large supermarket spaces efficiently.”
“Part of the identity overhaul involved establishing a unified system for printing price tags. The designs were created based on the rest of the brand identity. The labels are printed directly from the POS system onto plastic cards to extend their lifespan.”
