Joseph’s Classic Market

Elevating and enhancing brand identity across the entire organization for one of the largest Italian supermarket chains in Florida.

A pizza restaurant menu board listing various pizza options and prices. The section titled 'Traditional' includes Cheese, Pepperoni, White, Sausage & Mushroom, Vegetable, Meat Lovers, Sicilian, and 'Josep's Way' with different toppings and prices. The right side of the board shows additional menu sections like 'Stromboli's,' 'Pinwheels,' 'Calzones,' and 'Garlic Knots.'

“Clear, unambiguous, and minimalist signage for store sections—all designed with the customer in mind, enabling them to navigate large supermarket spaces efficiently.

Further down, you can also see the plan for expanding the size of one of the stores.”

A person with a dark jacket and black cap is standing in front of a stainless steel oven or warming cabinet in a restaurant or pizza shop. Above the person, a large menu sign displays various pizza options and toppings. Robert Ranfranz creative studi
A man in a black jacket is standing in front of a large, industrial-style pizza oven in a pizza restaurant. Above him is a large menu board with the title 'PIZZA' and various pizza options listed below, such as Traditional and Josep's Way, with prices. To the right, there's a white menu board with red text listing different pizza types, toppings, and prices.
A person standing in front of a pizza oven with a bright orange and beige menu above them. The menu offers different types of pizza, with prices, and lists options like Stromboli's, Pinwheels, Calzones, and Garlic Knots.
People shopping in a grocery store bakery section, with various types of bread on display and a menu board in the background. Robert Ranfranz creative studio.

“Part of the identity overhaul involved establishing a unified system for printing price tags. The designs were created based on the rest of the brand identity. The labels are printed directly from the POS system onto plastic cards to extend their lifespan.”

Menu cards featuring various grilled chicken dishes, including Thai peanut grilled chicken, grilled chicken bruschetta, grilled chicken, chicken piccata, chicken marsala, chicken francaise, and honey orange chicken, with descriptions and prices.
Menu displaying various chicken dishes with descriptions and prices, including Thai Peanut Grilled Chicken, Grilled Chicken Bruschetta, Grilled Chicken, Chicken Piccata, Chicken Marsala, Chicken Francaise, and Honey Orange Chicken, all priced at $14 per pound.
Market sale sign for Joseph's Classic Market, showing 20% off on grilled chicken bruschetta priced at $14 per pound, with descriptive text about the product. Robert Ranfranz creative studio.

“At one of the locations, there are plans to expand operations to include a lunch bar.”

Architectural floor plan of an outdoor dining or lounge area with seating, umbrellas, and surrounding greenery, connected to an indoor kitchen and service area. Robert Ranfranz creative studio.
A detailed floor plan of a commercial building featuring a large open seating area, kitchen, and various labeled rooms, with outdoor seating and landscaping. Robert Ranfranz creative studio.

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Joseph’s Classic Market

Elevating and enhancing brand identity across the entire organization for one of the largest Italian supermarket chains in Florida.