Lead with Pesek

Brand identity encompassing both visual design and comprehensive branding across all business areas— for an elite advisory service for executives.

Black background with white text that says 'Lead with PESEK'. Robert Ranfranz creative studio.

“The new brand identity reflects Lukas's unique approach and professionalism in coaching. It helps clients understand and appreciate the value of such a service, enabling them to shape their own professional future and transform their lives.”

Graphic with the words "Lead with Pesk" in black text on a light gray background. Robert Ranfranz creative studio.
Typography graphic with words 'Lead with Pesk' in black text on a white background, with 'Pesek' in larger font. Robert Ranfranz creative studio.
A man sitting on a white chair against a plain background, smiling and looking to his left, wearing a black t-shirt, black pants, sneakers, a watch, rings, and has tattoos on his arms. Robert Ranfranz creative studio.
Dark background with white text that reads 'Lead with Pesk'. Robert Ranfranz creative studio.
Three variations of the word 'PESEK' in different font styles, with the phrases 'LEAD WITH' and 'V.01', 'V.02', 'V.03' indicating different versions. Robert Ranfranz creative studio.
Design sketches and concept notes for the logo 'Lukas Pesek'. The sketches include various styles of the text and logo icons, with annotations about design ideas, such as creating a simple motion spinning effect, and notes about the structure and elements to include in the logo.
Technical drawing of the word 'PESEK' in large outlined letters with measurements and construction details. Robert Ranfranz creative studio.
Technical drawing of the word 'LUKAS' with measurements, grid lines, and blue construction lines. Robert Ranfranz creative studio.
A color swatch guide showing three black and white shades with their respective HEX, RGB, HSB, and CMYK values. The shades transition from black to light gray to off-white, with labeled titles 'black and white' and 'lead with PESEK'. Robert Ranfranz
A slide with the title 'Colors' showing three color swatches with their hexadecimal, RGB, HSB, and CMYK color codes, including light green, dark gray, and light gray. The background of the slide has a light green section on the left with the PESK logo in black.
Color palette with three shades: dark blue, black, and light gray, each labeled with hex and RGB codes. The word 'PESEK' is displayed on a large dark blue background on the left, and smaller versions on varying backgrounds on the right.
Gray background with white text reading 'LUKAS PESEK' in the center. Robert Ranfranz creative studio.
Light gray background with the word PASK in large, bold, beige letters centered in the image. Robert Ranfranz creative studio.
A gray business card with white text resting on a wooden cube made of small square blocks, on a plain light background. Robert Ranfranz creative studio.
A blue card with 'PESEK' written on it resting on a wooden cube with a grid pattern. Robert Ranfranz creative studio.
A large wooden cube with small square sections, a black card with the words 'Lead with PESEK' on it, placed on top of the cube against a plain white background. Robert Ranfranz creative studio.
A man with short dark hair and a beard sitting on a white chair with crossed hands, wearing a patterned jacket, black shirt, black pants, brown shoes, and a watch, against a dark background with warm lighting on the left. Robert Ranfranz creative.

“We also prepared a comprehensive brand book for Lukas, enabling his team to easily create document templates and produce merchandise.”

Table of contents page with the title 'INDEX' in large bold letters. Listed items include Introduction, Mood board, Concepts, Logo, Typography, Layout example, Clear Space, Colors, Don'ts, Margins, Signature, Merch, Headers. Page numbers are aligned to the right, with the first page number being 01.
A digital mood board with black and white images of buildings, a person meditating, text, and various architectural and artistic elements, illustrating concepts like clarity, inner command, and exclusivity. Robert Ranfranz creative studio.
A typography guide explaining different heading styles, fonts, and layout examples with sample text and descriptions. Robert Ranfranz creative studio.
Text on a presentation slide indicating design principles: 'Clear Space' and 'Colors,' with color swatches and their corresponding hex, RGB, and CMYK codes; background showing a stylized logo with the word 'PESEK' and additional text.
An online store webpage featuring merchandise and branding materials for PeSEK Research Center, including T-shirts, mugs, and business cards with the PeSEK logo. Robert Ranfranz creative studio.

Next project

Joseph’s Classic Market

Elevating and enhancing brand identity across the entire organization for one of the largest Italian supermarket chains in Florida.

Logo of Joseph's Classic Market on an orange background. Robert Ranfranz creative studio.