Lead with Pesek

Building the website for Lead with Pesek from scratch. This marks the business's first entry into the digital space.

Group of rowers in a boat racing on the water, with a person standing at the back steering, under a bright sky. Lead with Pesek website design. Robert Ranfranz.

“We created a website focused on building Lukas's personal brand.
The site allows visitors to get to know Lukas, but—above all—it provides information on the services he offers and enables visitors to book a meeting.

The goal was to create a minimalist, elegant website aimed at clients who value discretion. The site also features a blog for executives.”

A professional headshot of a smiling man with light skin, short dark hair, a beard, wearing a white collared shirt, on a gray background. Lead with Pesek website design. Robert Ranfranz.
A webpage titled 'Field Notes' featuring three sections with images and text. The first shows a lion in grass with the date April 2, 2026, about leadership. Lead with Pesek website design. Robert Ranfranz.
A smartphone screen displaying a photo of a rowing team on a boat in the water. Lead with Pesek website design. Robert Ranfranz.
Two smartphones display a digital presentation titled 'Lead with PESEK.' The left phone shows a smiling man in a white shirt with a gray background, while the right phone shows the presentation content. Lead with Pesek website design. Robert Ranfranz
Smartphone with a photo of a rowing team in boats on the water, with the text 'Lead with Pesk' overlaid at the top. Lead with Pesek website design. Robert Ranfranz.

“Previous versions from the initial stage”

A webpage for an executive coach and advisor featuring a black and white portrait of a serious man with a beard and short hair, wearing a watch, resting his chin on his fist. Robert Ranfranz creative studio.
A man with tattoos on his left arm, dark hair, and a beard, wearing a black T-shirt, smiling and looking to his right. Robert Ranfranz creative studio.
A grayscale photograph of a smiling man with a beard and styled hair, resting his chin on his hand, positioned next to a website form titled 'Private Engagements' with questions for contact information and a submit button.
Black background with white text reading: 'Lead with Pesek. Growth & complexity advisor — fractional operator. C-Suite thinking without the cost.' Robert Ranfranz creative studio.
Text on a white background that reads 'Leadership Is not noise' in large font, with a circular arrangement of smaller words around the word 'INSIDE'. The smaller words include 'authority', 'stability', 'clarity', 'discipline', 'presence', 'alignment', 'awareness', and others.
A smartphone screen displaying a professional profile with a black-and-white photo of a man with short hair, beard, and wearing a dark shirt, holding his chin with his hand. The profile header reads 'EXECUTIVE COACH & ADVISOR' with a subtext 'HELPING LEADERS MAKE CLEAN DECISIONS UNDER PRESSURE.' Below is a large text block that says 'LEAD PESEK'.
Two smartphones displaying a coaching or advisory app. The left phone shows a smiling man with a beard, wearing a black t-shirt, with the header 'Executive Coach & Advisor' and a subheader about helping leaders make decisions. The right phone shows a menu with options: About, Philosophy, Reflections, Contact, and a close button.
A black and white photo of the Empire State Building as seen through a smartphone screen, surrounded by buildings on either side, with cloudy sky in the background. Robert Ranfranz creative studio.

Next project

Tin Building New York

Amazon and Shopify stores for a seller of high-quality food products.

Amazon homepage featuring gourmet gift boxes from Tin Building by Jean-Georges, with images of various gift boxes containing food and beverages. Robert Ranfranz creative studio.