YUM Coffee & Market

New brand identity and tone of voice for Yum, innovative coffee and market shop opening in Boca Raton.

Orange background with white text that reads 'Yum Coffee & Market'. Robert Ranfranz creative studio.

“This concept combines specialty coffee, a carefully curated café menu, and a selection of high-quality food products within a space designed to naturally integrate into everyday life.

We developed a brand identity inspired by the Florida climate and lifestyle—specifically, the beach and the sun. This branding stands out from the competition and welcomes everyone.”

A question: 'What if a coffee shop became your daily habit?' written in orange text on a plain beige background. Robert Ranfranz creative studio.
A presentation slide with the title 'The Business' and a paragraph describing a concept blending coffee, café menu, and high-quality products inspired by Florida lifestyle. The slide includes a section labeled 'Core Values' listing 'Fresh,' 'High Quality,' and 'Dynam', and features a large collage of colorful images depicting beach scenes, bread, a person walking, cups of coffee, people at a café, and various lifestyle and interior photos.
Colorful graphic design with the logo 'Yum Coffee & Market' in bold, red-orange letters on a light beige background, featuring a blue accent on the right side. Robert Ranfranz creative studio.
A design guide page showing font types, sizes, and colors with the YUM coffee brand logo in the top left corner. Robert Ranfranz creative studio.

“One of the criteria for this project was to design the branding in such a way that it could be adapted for other regions of the country. Different regions entail different weather conditions—hence the color exploration.”

Yum logo with the text "Coffee & Curated Market" beneath it, shown twice with one on a cream-colored background and the other on a burnt orange background. Robert Ranfranz creative studio.
Image split in half showing two similar logos for YUM Coffee & Curated Market, with the left side having a light background and the right side with a dark blue background. The logo features the text 'yum' with smaller text 'Coffee & Curated Market' beside it.
A side-by-side image of the logo for 'yum Coffee & Curated Market' in dark green text on a light beige background on the left, and the same logo with beige text on a dark green background on the right.
Split background with green on the left and pink on the right. Text in large pink and green font reads 'yum' with smaller text 'coffee & curated market' beside each 'yum'. Robert Ranfranz creative studio.
Four versions of a logo that reads "yum" in lowercase, with "coffee & market" written in smaller font to the right, each on a different background color: white, blue, green, and teal. Robert Ranfranz creative studio.
Split image with left side showing a white background and blue text reading 'yum' and orange text 'COFFEE & MARKET', and right side showing a blue background with white text 'yum' and orange text 'COFFEE & MARKET', and bottom right section with an orange background and white text 'yum' and orange text 'COFFEE & MARKET'.
Colorful collage of three variations of a logo for Yum Coffee & Market, each with different background colors: white, orange, and pink, featuring the word "yum" in bold lowercase letters, and "COFFEE & MARKET" underneath. Robert Ranfranz creative.
Logo for Yum Coffee & Curated Market, with the word 'yum' in lowercase, where the 'y' is red, 'u' is blue, and 'm' is white with a blue outline, shown on both light beige and blue backgrounds. Robert Ranfranz creative studio.

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Packaging design for Acierno boutiques—a haute couture fashion house. From shopping bags and boxes to price tags and ribbons.

Close-up of a black box with colorful, neon-like lines and the text 'Acierno London' on top. Robert Ranfranz creative studio.