We are helping hospitality brands increase revenue through strategy, operations, branding and customer experience. We build and define brands that move customers into action.

Acierno LONDON

New brand identity and tone of voice for Acierno, a couture fashion house based in London and Miami.

“We have developed an extensive set of brand assets, comprising an expanded collection of patterns and a graphic motif—a proprietary typeface inspired by the original logo and a family signature, designed specifically for use on personalized products for clients.”

A black leather jacket displayed on a dress form, with a high collar and fitted waist, set against a plain light background. Robert Ranfranz creative studio.

Black strapless dress on a mannequin, with ruched detailing at the bust and a flowing skirt. Robert Ranfranz creative studio.

Comparison of current and redesigned logos for Acierno London with text explaining design changes. Robert Ranfranz creative studio.

Diagram explaining the design of a neon sign for 'Acierno London', highlighting features like smoothed curves, resized letters for balance, thicker lines for strength, larger spaced tag line for readability. Robert Ranfranz creative studio.

The image shows a dark blue rectangular box with the word 'Acierno' written in white cursive text, and the phrase 'LONDON' underneath it, also in white. Robert Ranfranz creative studio.

Close-up of a dark-colored sign with white cursive text that reads 'Acierno London'. Robert Ranfranz branding and design.

“As a foundation for the packaging, we also developed patterns and shapes that help to unequivocally identify the brand. These patterns were later utilized in the production of the packaging—which can be seen in the next project.”

Close-up view of a neon-lit signboard with colorful wires and text 'London' written vertically in yellow, against a dark background. Robert Ranfranz creative studio.

Close-up of a colorful vintage sign with orange and red lines, text partially visible, with the words "Acierno London". Robert Ranfranz branding and design.

Abstract geometric design with dark teal, beige, and black shapes creating a modern pattern. Acierno pattern. Robert Ranfranz branding and design.

Close-up of the word "Acierno" written with large, outlined letters on a dark background. Robert Ranfranz branding and design.

Close-up of stylized abstract beige letters on a dark background. Robert Ranfranz branding and design. Acierno pattern.

Next project

Lead with Pesek

Brand identity encompassing both visual design and comprehensive branding across all business areas— for an elite advisory service for executives.

A wooden cube with small, evenly spaced squares and a black card with the word 'PESK' on top. Robert Ranfranz creative studio.