Branding | Elevate Your Brand Today

Acierno LONDON

New brand identity and tone of voice for Acierno, a couture fashion house based in London and Miami.

“We have developed an extensive set of brand assets, comprising an expanded collection of patterns and a graphic motif—a proprietary typeface inspired by the original logo and a family signature, designed specifically for use on personalized products for clients.”

Close-up of a dark-colored sign with white cursive text that reads 'Acierno London'. Robert Ranfranz branding and design.

“As a foundation for the packaging, we also developed patterns and shapes that help to unequivocally identify the brand. These patterns were later utilized in the production of the packaging—which can be seen in the next project.”

Close-up of a colorful vintage sign with orange and red lines, text partially visible, with the words "Acierno London". Robert Ranfranz branding and design.

Abstract geometric design with dark teal, beige, and black shapes creating a modern pattern. Acierno pattern. Robert Ranfranz branding and design.

Close-up of the word "Acierno" written with large, outlined letters on a dark background. Robert Ranfranz branding and design.

Close-up of stylized abstract beige letters on a dark background. Robert Ranfranz branding and design. Acierno pattern.

Acierno LONDON

New brand identity and tone of voice for Acierno, a couture fashion house based in London and Miami.

Logo corrections and brand colors development.

A close-up of a neon sign spelling out London with instructions on how to customize its appearance, including resizing letters, thickening lines, and maintaining signature recognition. Robert Ranfranz branding and design.

Black strapless dress on a dress form with a fitted bodice and ruched fabric draped asymmetrically on the skirt part, displayed in a well-lit studio. Acierno. Robert Ranfranz branding and design.

Black fashion blazer with exaggerated collar on a dress form mannequin. Acierno. Robert Ranfranz branding and design.

Creation of synchronized patterns to serve as base for packaging.

Dark background with white curved lines forming geometric patterns and the word 'Acierno' written in cursive. Robert Ranfranz branding and design.

Brand identity—encompassing both visual design and comprehensive branding across all business areas—for "Lead with Pesek," an elite advisory service for executives. The company operates in New York City.

Logo exploration and full development.

A smiling man with short dark hair and a beard, wearing a black t-shirt, blue jeans, and a watch, sitting against a plain light background. Lukas Pesek. Robert Ranfranz branding and design.

Brand book for business administrators.

Digital signature for Lead with Pesek, featuring Lukas Pesek, an executive coach and advisor. Robert Ranfranz branding and design.

A blank invoice template with sections for invoice number, legal entity name, business address, billing email, invoice date, client name, address, description, and amount, with placeholder text indicating where to edit. Robert Ranfranz branding.

Portrait of a man with dark hair and beard wearing a camouflage-patterned jacket and watch, sitting at a table against a dark background. Robert Ranfranz branding and design.

Brand consistency in other elements.

A wooden grid block with a white card labeled 'PESEK' placed on top of it, on a light-colored surface. Robert Ranfranz branding and design.

A black business card with the word 'PESK' on it resting on a wooden cube composed of small square tiles. Robert Ranfranz branding and design.

Two T-shirts, one beige and one black, with the word 'PESEK' printed on the front. Robert Ranfranz branding and design.

A website homepage for leadership coaching with a side panel in gray color and large black text reading "Leadership Coaching". Robert Ranfranz branding and design.

‘Lead with Pesek’ in a digital space.

A black and white graphic with the words "Leadership is not noise" in large text on the left. On the right, there is a circular pattern of smaller text about leadership qualities. Robert Ranfranz branding and design.

Black and white graphic with bold text stating, 'Leadership Begins Within' and smaller text at the top saying, 'Lead with PeseK.' A button at the bottom says, 'Apply to Work Together'. Robert Ranfranz branding and design.

Elevating and enhancing brand identity across the entire organization for one of the largest Italian supermarket chains in Florida. Brand image, packaging, website, store design, delivery vehicles, and more.

Enhancement of Core Brand Assets.

Modern white building with signage reading 'Joseph's Classic Market', surrounded by palm trees and greenery under a clear blue sky. Robert Ranfranz branding and design.

A stylized illustration of a toilet paper roll with the word "Jcm" written on it in cursive. Robert Ranfranz branding and design.

A black silhouette of a coffee pot with white cursive text reading 'Jcm' on it, set against a light beige background. Robert Ranfranz branding and design.

Comic-style drawing of a small person with a hat and a large person in a suit, both jumping with objects resembling frying pans or flat objects flying through the air. Robert Ranfranz branding and design. Joseph's Classic Market.

Two red fabric banners with a cursive letter 'J' and the text 'JCM' in white, sketched with a digital design style, labeled 'A.' on the left and 'B.' on the right. Joseph's Classic Market. Robert Ranfranz branding and design.

Signboard for 'Joseph's Classic Market' with colorful images of pasta, leafy greens, bread, and tomatoes and text indicating it offers prepared meals, catering, and Italian deli, with a right arrow pointing forward. Robert Ranfranz branding.

Brand book for business administrators.

Color palette guide from Joseph's Classic Market showing primary and secondary colors with their RGB, HEX, and Pantone codes, featuring black, white, red, and gold. Robert Ranfranz branding and design.

Collage of images related to Italian cuisine, including tomatoes, pizza, pasta, cheese, wine, a chef cooking, and an Italian market. Robert Ranfranz branding and design.

Typography hierarchy chart showing line spacing and font styles for a design titled 'Weekly Specials Italian Culinary Tradition' with placeholder text and notes on spacing. Robert Ranfranz branding and design.

Typography style guide showing the font 'Apotek Variable' with examples of weights and size variations, and descriptive text about its use and appearance. Robert Ranfranz branding and design.

Two pattern designs for Joseph's Classic Market. Robert Ranfranz branding and design.

Guide on applying typography, showing font size and spacing guidelines with a sample layout including a headline, subhead, and body text. Robert Ranfranz branding and design.

Two catering menu examples with the heading 'Catering Specials'. Robert Ranfranz branding and design.

Comparison of ribbon designs for Joseph's Classic Market, showing different widths and patterns in shades of red, with measurements in millimeters, and information about Pantone colors used. Robert Ranfranz branding and design.

Package of B.L.T sandwich with bacon, lettuce, and tomato, featuring an image of a sandwich with leafy greens, bacon, and bread slices, and decorated with orange illustrated carrots on a beige background. Robert Ranfranz branding and design.

A visual guide for food photography with guidelines for soft lighting, clean aesthetic, vibrant colors, and light composition, featuring an aesthetic reference of a raw steak with herbs and illustrations showing different camera angles. Ranfranz Rob

Weekly specials flyer from Joseph's Classic Market, July 06-24, featuring beef steaks and roasts, stuffed mushrooms, chicken pesto dinner, live Maine lobsters, key lime pie, and various cheeses and wines. Robert Ranfranz branding and design.

Menus, flyers and other templetes.

Cover page of a catering menu with a lobster, pasta, pork, cheese, and pie illustrations, and text that reads 'Joseph's Classic Market Catering Menu' and 'From our family market to your table.'. Robert Ranfranz branding and design.

Catering menu. Robert Ranfranz branding and design.

Menu from Joseph's Classic Market listing three sandwiches: Classic Italian, Turkey Club, and The Health Kick, with prices and ingredients; illustration of a sandwich. Robert Ranfranz branding and design.

Menu from Joseph's Classic Market featuring a brick oven pizza, with options for different toppings and prices, and a small drawing of a pizza slice. Robert Ranfranz branding and design.

Black and white line drawing of a slice of pepperoni pizza and a sandwich with multiple layers of meat, cheese, and vegetables. Robert Ranfranz branding and design.

Illustration of a lobster, a plate of spaghetti with sauce, a cut of steak with herbs, a wedge of cheese, and a small pie. Robert Ranfranz branding and design.

A pizza menu board Joseph's Classic Market. Robert Ranfranz branding and design.

Store signs.

Grocery store bakery and deli section with customers shopping, bakery bread on shelves, and deli meats in display cases, with signage for bakery, pizza, and delicatessen. Robert Ranfranz branding and design.

Four black retail price tags. Robert Ranfranz branding and design.

Delivery fleet.

A white delivery van with branding for Joseph's Classic Market and a red banner that says Grocery Delivery & Catering. The van features an image of cooked meat with herbs on the side. Robert Ranfranz branding and design.

A white delivery van with branding for Joseph's Classic Market and Grocery & Catering. The side of the van shows a steak with herbs and vegetables, and the back has an image of pasta on a fork and a QR code. Robert Ranfranz branding and design.

Four delivery vans with branding for Joseph's Classic Market, featuring a large image of a cooked steak with herbs, black and white checkered patterns, and red accents. Robert Ranfranz branding and design.

White delivery van with branding for Joseph's Classic Market, featuring a large pasta graphic and red text for grocery and catering services. The van displays color codes and branding details. Robert Ranfranz branding and design.

A fork with cooked spaghetti topped with black pepper and olive oil on a white background. Robert Ranfranz branding and design.

Website homepage for Joseph's Classic Market featuring images food. Robert Ranfranz branding and design.

‘Joseph’s in a digital space. Please visit ecommerce tab to learn more about this part of the project

Display of packaged fruits in a grocery store's refrigerated section, with colorful slices of watermelon, cantaloupe, honeydew, and berries arranged on shelves. Robert Ranfranz branding and design.

Two mobile screens display the website of Joseph's Classic Market. Robert Ranfranz branding and design.

Brand identity for the special project "Box of Trix"—aka Box of Beatrix. The creator of this luxury box of fresh cookies is the best-in-class pastry chef, Rory McDonald.