Beatrix for Rory Macdonald
Brand identity for the special project "Box of Trix"—aka Box of Beatrix. The creator of this luxury product is the best-in-class pastry chef, Rory McDonald.
“Our task was to adapt Rory Macdonald’s branding to position him as a cookie producer offering nationwide delivery. In the next project, you can see the boxes developed and produced for this purpose. Both the box and the product share a name: Box of Trix—where "Trix" is a nickname for Beatrix, the owner's daughter.”
“The whimsical designs were created by the hand of a baker's daughter. These patterns and colors were developed, edited and digitalized for with cookie shipping boxes in mind.”
