Joseph’s Classic Market

Introducing private label products, merch and exploring brand potential for the future. Plus proposing a new categories.

A logo for Joseph's Market featuring text and a photo of uncooked pasta on a flour surface. Robert Ranfranz creative studio.

“Joseph's Market has been operating in Florida for over 20 years and is currently modernizing its branding to expand its customer base to a new generation.

These changes also include the introduction of new product categories, new private label products and merch for regulars.

In this task, we showed the company's new potential.”

Two bottles of Joseph's Market olive oil with black caps and green labels reading 'Extra Virgin' against a blurred background of store shelves, and bowls of green olives on a red and white striped cloth to the right. Robert Ranfranz creative studio.
Package of Joseph's Market artisan spaghetti with an image of cooked spaghetti with tomato sauce and cherry tomatoes garnished with parsley. Robert Ranfranz creative studio.
Cans of Joseph's Market marinara sauce on a wooden surface with a background of ripe red tomatoes on the vine. Robert Ranfranz creative studio.
Three seed packet labels for Joseph's Market with different products: spaghetti, olive oil, and marinara sauce, each with distinct decorative borders and descriptions. Robert Ranfranz creative studio.
Display of fresh vegetables, including tomatoes, lettuce, bell peppers, broccoli, ginger, and lettuce, along with bottles of oil and a bottle of red wine, arranged on a tabletop in front of a grocery store shelf. Robert Ranfranz creative studio.
Various colored strips with the text 'Joseph's Market' displayed on each strip, set against a beige background. Robert Ranfranz creative studio.
A sheet of paper with the brand name 'Josep's' repeated in diagonal pattern, and the words 'market' and 'slices' intermittently printed in smaller font. Robert Ranfranz creative studio.
Comparison of two reusable bags held by hands, one plain beige with pink straps and a small black logo, the other with a beige top and yellow bottom, also with the same small black logo. Robert Ranfranz creative studio.
Two hands holding reusable shopping bags with striped patterns, one red and white, and the other blue and white, against a plain background. An inset shows a green and white striped takeout box with the label 'Montelupo Italian Market'.
Two reusable bags being held by hands, one plain white with gray handles and markings, the other with a blue and white geometric pattern and orange handles. Robert Ranfranz creative studio.
Comparison of two reusable tote bags held by hands, one with black handles and the other with green handles, both made of off-white fabric with different designs. Robert Ranfranz creative studio.
A reusable bag with blue and white vertical stripes being held by a hand against a white background, with color specifications for the pattern. Robert Ranfranz creative studio.
A shopping bag labeled 'Joseph's Classic Market' hanging from a display of fresh vegetables and produce at a grocery store. Inside the bag, visible are broccoli, a bunch of flowers, and other items. Robert Ranfranz creative studio.

Next project

Box of Trix

A renowned chef is entering the luxury goods market with a set of freshly baked cookies, perfect as a gift.

Chocolate cookie with salt flakes next to a colorful box on a white surface. Robert Ranfranz creative studio.