Joseph’s Classic Market

Elevating and enhancing brand identity across the entire organization for one of the largest Italian supermarket chains in Florida.

A promotional flyer for Joseph's Classic Market's catering specials, featuring a close-up image of a plate of spaghetti with tomato sauce, garnished with basil and chili peppers. The flyer has sections labeled 'Layout Examples' and 'Order Here' with placeholder text, and decorative red line drawings of root vegetables.

“The brand’s color palette combines appetizing hues with names such as Tomato, Parmesan, and Prosciutto—Italian classics. The patterns, illustrations, and color scheme featured in the menus and flyers convey the style of a store where prepared foods and deli counters serve as the driving force behind the business.”

Design layout for Joseph's Classic Market featuring a large red box with white text advertising weekly specials, a close-up photo of food at the bottom, and text sections on the right side. Robert Ranfranz creative studio.
Graphic design for a catering menu from Joseph's Classic Market, featuring illustrations of a lobster, pasta, meat, cheese, and pie at the bottom, with text indicating it is from their family market to your table. Robert Ranfranz creative studio.
A menu featuring Italian dishes with images of a roast beef, meatballs, sandwiches, and wine. Robert Ranfranz creative studio.
Menu page with veal entrees and seafood entrees, featuring images of seafood dishes, shrimp, pasta, and salad. Robert Ranfranz creative studio.
A menu for a restaurant featuring sections for carving station, salads, desserts, and homemade cakes. The carving station offers beef, ham, and salmon options with prices. The salads include house, Greek, and Caesar salads. The desserts include cookie platters, pastry platters, cheesecakes, cakes, and key lime pie, with prices listed. The menu has a clean, organized layout with bold section headings and item descriptions.
Assorted food items including a lobster, a plate of spaghetti, a cut of steak with herbs, a wedge of cheese, and a pastry on a cake stand. Robert Ranfranz creative studio.
Menu from Joseph's Classic Market featuring sandwiches such as Classic Italian, Turkey Club, and The Health Kick, with descriptions and prices. Robert Ranfranz creative studio.
Menu design for Joseph's Classic Market featuring brick oven pizza options, with a drawing of a slice of pizza topped with black olives, and prices for various types of pizza. Robert Ranfranz creative studio.
Weekly specials at Joseph's Classic Market from July 6 to June 24, including NY strip steak, top round roast beef, stuffed mushrooms, chicken pesto dinner, live Maine lobsters, and key lime pie. The flyer also features wine and cheese selections.
A promotional flyer featuring a weekend special offer on July 7/15, including images of food items: two pieces of filet mignon, jumbo cocktail shrimp, mashed potatoes, a small shrimp cocktail tray, and cherries and plums. Robert Ranfranz creative.
A large sandwich with various deli meats, cheeses, lettuce, tomato, and slices of cheese, placed on a wooden serving board. Robert Ranfranz creative studio.
Black and white sketch of a sandwich with multiple layers of ingredients including lettuce, tomato, meat, and bread. Robert Ranfranz creative studio.
Black and white illustration of a slice of pizza with pepperoni and black olive toppings. Robert Ranfranz creative studio.

Next project

Joseph’s Classic Market

Elevating and enhancing brand identity across the entire organization for one of the largest Italian supermarket chains in Florida.

A pizza restaurant menu board featuring traditional and Joseph's Way pizza options, with a person standing in front of a conveyor oven in the background. Robert Ranfranz creative studio.